Relevance verified: 24/04/2026
Who We Are
Seven Casino is operated from 21 Soho Square, Soho, London W1D 3QP, United Kingdom. When you use our website at https://seven-ukcasino.com, register an account, or interact with our services in any way, Seven Casino acts as the data controller responsible for your personal information. This means we determine the purposes and means by which your personal data is processed.
If you have any questions about how we handle your data, you can contact us directly:
- Email: [email protected]
- Phone: +44 20 3765 2841
- Post: 21 Soho Square, Soho, London W1D 3QP, United Kingdom
The Legal Framework We Follow
This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). As an online casino operating under licence number 365/JAZ and serving players in the United Kingdom, we are also bound by the requirements of the Gambling Commission and must process certain categories of data to fulfil our legal obligations under gambling law.
We take these obligations seriously. Your personal data is not a commodity to us. It is information entrusted to us so that we can deliver a secure, responsible, and compliant gambling service.
What Information We Collect
The personal data we hold about you falls into several categories depending on how you interact with Seven Casino.
Information you give us directly. When you create an account, you provide your full name, date of birth, home address, email address, and telephone number. To verify your identity and comply with anti-money laundering legislation, we may also ask for copies of identity documents such as a passport or driving licence, proof of address such as a recent utility bill or bank statement, and in some circumstances evidence of your source of funds or income. When you make deposits or withdrawals, payment details are collected including card numbers (though we do not store full card numbers permanently), billing address, and transaction references.
Information we collect automatically. Our systems log technical data when you visit our website. This includes your IP address, browser type, operating system, the pages you visit, the time and duration of your visits, and device identifiers. We use cookies and similar technologies to collect some of this information. Please refer to our Cookie Policy at https://seven-ukcasino.com/cookie-policy/ for full details on how cookies work on this site.
Information from third parties. We receive data from identity verification agencies, fraud prevention databases, credit reference agencies, and gambling self-exclusion registers including GAMSTOP. We may also receive information from payment processors and banking partners when transactions are processed. Where you interact with us through a social media platform, that platform may share certain profile data with us in accordance with your settings on that platform.
Sensitive personal data. In limited circumstances, we may process data that UK GDPR classifies as special category data. This can include health information if you disclose a gambling-related problem or request support through our responsible gambling tools. We process this type of information only where strictly necessary and with appropriate safeguards in place.
Why We Process Your Data and the Legal Basis for Doing So
We do not process your personal data without a lawful basis. For each purpose described below, we have identified the relevant legal ground under UK GDPR.
Providing our services to you (performance of a contract). We need to process your personal information to create and manage your account, process deposits and withdrawals, credit winnings, and provide customer support. Without this processing, we simply cannot deliver the service you have signed up for.
Compliance with legal obligations. As a gambling operator, we are required by law to verify your identity before allowing you to gamble. This is not optional. The Proceeds of Crime Act 2002, the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017, and the requirements of our gambling licence all impose strict obligations on us to know who our customers are, monitor for suspicious activity, and report concerns to the relevant authorities. We retain certain records for specified periods specifically because the law requires it.
Protecting your wellbeing (legitimate interests and legal obligations). Gambling operators in the UK are required to implement responsible gambling measures. We monitor player behaviour to identify signs of problem gambling, such as changes in deposit frequency, time spent on site, or patterns of play that may indicate distress. This processing is both a legal duty and something we consider a core part of operating ethically. We use this data to trigger interventions, apply account restrictions, or make contact with players we are concerned about.
Fraud prevention and security (legitimate interests). We have a genuine interest in protecting our business and our players from fraud, money laundering, and unauthorised account access. This includes checking your details against fraud prevention databases and monitoring transactions for unusual activity. Where a fraud or security concern arises, we may share relevant data with law enforcement agencies or financial institutions.
Marketing communications (consent or legitimate interests). If you have opted in to receive marketing from us, we will use your email address and phone number to send you information about promotions, bonuses, and relevant updates. You can withdraw your consent at any time by clicking the unsubscribe link in any marketing email or by contacting us at [email protected]. We will not send you marketing if you have opted out, and we will not make opting out a condition of receiving our services.
Improving our website and services (legitimate interests). We analyse aggregated and anonymised data about how players use Seven Casino to improve functionality, identify technical issues, and develop new features. Where possible, this analysis is carried out on data that cannot identify you individually.
Age Verification and Children
Seven Casino is strictly an 18+ service. We do not knowingly collect personal data from anyone under the age of 18. As part of our registration and verification process, we take steps to confirm that users are of legal gambling age. If we discover that a person under 18 has registered an account, we will close that account immediately, return any funds deposited, and securely delete the personal data associated with it. If you believe a minor has registered with us, please contact us without delay at [email protected].
How We Share Your Data
Your personal data is not sold to third parties. We do not pass your information to advertisers or data brokers. However, there are circumstances in which we share data with specific categories of recipient, and we are transparent about those below.
Service providers and processors. We work with third-party companies to deliver parts of our service. These include payment processors who handle card and digital wallet transactions, identity verification providers who carry out document checks, IT infrastructure and hosting providers, customer support platforms, and email delivery services. These companies act as data processors on our behalf and are bound by contractual obligations to protect your data and use it only for the purposes we specify.
Regulatory and law enforcement bodies. We are obliged to share information with the Gambling Commission, the Financial Conduct Authority, HMRC, the National Crime Agency, and the police where required by law. This includes filing Suspicious Activity Reports under anti-money laundering legislation when we have grounds to do so.
Fraud and self-exclusion registers. We submit data to and query databases used across the gambling industry to prevent fraud and to honour self-exclusion requests. This includes the GAMSTOP national self-exclusion scheme. If you have self-excluded through GAMSTOP, we are required to block your registration.
Business transfers. In the event that Seven Casino is acquired, merged with another business, or undergoes a significant restructuring, your personal data may be transferred to the successor organisation. We would notify you of any such change and ensure that your data remains protected.
International Data Transfers
Where we share your data with service providers or partners based outside the United Kingdom, we take steps to ensure that your information receives an equivalent level of protection. This may involve using the UK’s International Data Transfer Agreements, adequacy decisions made by the UK Government, or binding corporate rules. We do not transfer data to countries where we cannot ensure an adequate level of protection without putting in place appropriate contractual safeguards.
How Long We Keep Your Data
We keep your personal data only for as long as necessary for the purpose it was collected, or as required by law.
Account information and transaction records are retained for a minimum of five years from the end of the customer relationship, in line with anti-money laundering legislation. In some cases, particularly where there has been a legal dispute, a regulatory investigation, or a suspicious activity report, records may be retained for longer.
Identity verification documents are retained for at least five years after the end of the business relationship, as required under the Money Laundering Regulations.
Marketing preferences and correspondence are retained for as long as your account is active, plus a reasonable period thereafter in case of queries.
Technical and log data is typically retained for shorter periods unless there is a specific legal or security reason to keep it longer.
When the retention period expires, data is securely deleted or anonymised so that it can no longer be linked to you.
Your Rights Under UK GDPR
UK data protection law gives you a number of rights in relation to your personal data. We respect these rights and will respond to any request you make within the timeframes set out in UK GDPR.
The right to access. You can ask us for a copy of the personal data we hold about you. This is known as a Subject Access Request. We will provide this within one calendar month of receiving your request, though in complex cases we may extend this by a further two months with notice.
The right to rectification. If any of the personal data we hold about you is inaccurate or incomplete, you can ask us to correct it. We will act promptly on such requests.
The right to erasure. In certain circumstances, you can ask us to delete your personal data. However, this right is not absolute. Where we are required to retain data by law, particularly for anti-money laundering or responsible gambling purposes, we cannot erase it even if you request this.
The right to restriction. You can ask us to restrict the processing of your personal data in certain situations, for example while we are investigating a dispute about accuracy.
The right to data portability. Where we process your data by automated means on the basis of consent or contract, you can ask us to provide it in a structured, commonly used, and machine-readable format, or to transmit it directly to another controller where this is technically feasible.
The right to object. You can object to processing based on our legitimate interests or for direct marketing purposes. In the case of direct marketing, we will stop processing immediately upon receiving your objection.
Rights related to automated decision-making. We may use automated systems to make certain decisions, for example to flag accounts for responsible gambling review or to screen for fraud. Where a decision based solely on automated processing has a significant effect on you, you have the right to request human review, to express your point of view, and to contest the decision.
To exercise any of these rights, please contact us at [email protected] or write to us at 21 Soho Square, Soho, London W1D 3QP. We may need to verify your identity before processing your request.
Responsible Gambling and Data Processing
Our responsible gambling obligations mean that we process certain data specifically to protect players from harm. This includes setting and monitoring deposit limits, loss limits, session time reminders, and cooling-off periods. We retain records of any responsible gambling interactions, including self-exclusions, for regulatory purposes. If you exclude yourself through our platform or through GAMSTOP, we are required by the terms of our licence to maintain records and to take reasonable steps to enforce that exclusion.
If you are concerned about your gambling, please visit https://seven-ukcasino.com/responsible-gambling/ for information about the tools available to you, or contact organisations such as GamCare, BeGambleAware, or Gambling Therapy.
Security
We maintain technical and organisational measures designed to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls limiting which staff can view sensitive information, regular security assessments, and procedures for detecting and responding to data breaches.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office within 72 hours of becoming aware of it, as required by UK GDPR. Where the breach is likely to result in a high risk to you personally, we will also notify you directly without undue delay.
No system is completely impervious to attack. We encourage you to use a strong, unique password for your Seven Casino account, to enable any available two-factor authentication, and to contact us immediately if you suspect your account has been accessed without authorisation.
Cookies
We use cookies and similar tracking technologies on the Seven Casino website. Cookies help us keep you logged in, remember your preferences, understand how you navigate our site, and deliver relevant content. Some cookies are strictly necessary for the site to function; others are used for analytics or marketing purposes and are only placed with your consent.
Full information about the cookies we use, their purposes, and how to manage your preferences is set out in our Cookie Policy at https://seven-ukcasino.com/cookie-policy/.
Complaints
If you believe we have handled your personal data in a way that does not comply with UK data protection law, we would ask you to contact us first so that we can try to resolve the matter. You can reach our team at [email protected] or by post at 21 Soho Square, Soho, London W1D 3QP, United Kingdom.
If you are not satisfied with our response, or if you would prefer not to raise the matter with us directly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the supervisory authority for data protection in the United Kingdom. You can contact the ICO at https://ico.org.uk or by calling 0303 123 1113.
Changes to This Policy
We review this Privacy Policy periodically and may update it to reflect changes in the law, our business practices, or the services we offer. Where changes are material, we will bring them to your attention through a notice on our website or by direct communication. Continued use of Seven Casino following any update constitutes your acknowledgement of the revised policy.