Relevance verified: 26/04/2026
About This Policy
Seven Casino operates the website seven-ukcasino.com and is committed to being transparent about how it collects and uses data. This Cookie Policy explains what cookies are, which types we use on our website, why we use them, and how you can manage your preferences.
This policy applies to all visitors and registered users of seven-ukcasino.com, including individuals accessing the site from the United Kingdom. It should be read alongside our Privacy Policy, which sets out how we handle your personal data more broadly.
Seven Casino is operated under licence number 365/JAZ. Our registered address is 21 Soho Square, Soho, London W1D 3QP, United Kingdom. If you have questions about this policy, you can reach us at [email protected] or by calling +44 20 3765 2841.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites function properly, to improve their efficiency, and to provide information to site owners.
Cookies do not typically identify you as an individual directly. In most cases, they recognise the device or browser you are using. Where cookie data can be linked to you personally, we handle it in accordance with our obligations under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Cookies can be set by the website you are visiting (first-party cookies) or by third parties whose services that website uses, such as analytics providers or advertising networks (third-party cookies). Some cookies last only for the duration of your browser session and are deleted when you close your browser (session cookies), while others remain on your device for a set period after your visit (persistent cookies).
Our Legal Basis for Using Cookies
Under PECR and the UK GDPR, we are required to obtain your consent before placing any cookies on your device that are not strictly necessary for the operation of the website. When you first visit seven-ukcasino.com, you will be presented with a cookie consent banner that allows you to choose which categories of cookies you accept.
Strictly necessary cookies do not require your consent, as they are essential for the site to function. For all other categories, we rely on your freely given, specific, and informed consent as the lawful basis for processing. You may withdraw or amend your consent at any time through our cookie settings tool or via your browser settings.
As a licensed gambling operator serving UK customers, Seven Casino is also subject to requirements set by the UK Gambling Commission (UKGC). This includes obligations around responsible gambling tools, age verification, and anti-money laundering measures, some of which rely on technical cookies or similar technologies. These are treated as strictly necessary for regulatory compliance purposes.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to operate and cannot be disabled in our systems. They are set in response to actions you take, such as logging in, filling in forms, or adjusting privacy settings. Without these cookies, services you have asked for cannot be provided.
Examples of what strictly necessary cookies do on seven-ukcasino.com:
- Maintain your logged-in session so you do not need to re-authenticate on every page
- Enable secure account access and protect against cross-site request forgery
- Support our age verification and identity checks, which are required by UKGC licence conditions
- Store your cookie consent preferences so we do not ask again on subsequent visits
- Facilitate payment processing through providers including Visa, Mastercard, Apple Pay, and Google Pay
- Support the functionality of responsible gambling tools, including deposit limits, session reminders, and self-exclusion options
These cookies are first-party and session-based unless a persistent state is required for security or compliance reasons.
Functional Cookies
Functional cookies allow the website to remember choices you make and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.
On seven-ukcasino.com, functional cookies are used to:
- Remember your language or regional preferences
- Store your display settings or interface preferences between visits
- Recall recently viewed games or saved promotions
- Support live chat tools that allow you to contact our customer support team
If you choose not to allow functional cookies, some or all of these features may not work as expected, though you will still be able to use the core services.
Analytics and Performance Cookies
These cookies collect information about how visitors use seven-ukcasino.com, including which pages are visited most often, how long users spend on the site, and whether they encounter any error messages. All information collected is aggregated and does not directly identify individual users.
We use this data to improve the performance and content of our website. Without it, we would have no reliable way to identify what is working well and what needs attention.
Analytics on seven-ukcasino.com may be supported by tools such as Google Analytics. Where third-party analytics services are used, they operate under their own privacy frameworks, and data may be transferred to servers outside the UK in accordance with applicable data transfer safeguards.
You may opt out of analytics cookies at any time through our cookie consent tool.
Marketing and Targeting Cookies
Marketing cookies are used to deliver content and advertisements that are more relevant to you and your interests. They may also be used to limit the number of times you see a particular advertisement and to help measure the effectiveness of advertising campaigns.
These cookies may be set through our site by advertising partners. They work by uniquely identifying your browser and device, and they may share data with other organisations such as advertisers.
Please note that Seven Casino takes its responsible gambling obligations seriously. Marketing cookies used to personalise content are subject to controls that help ensure promotional communications are not directed at individuals who have opted out of marketing, self-excluded, or shown indicators of at-risk gambling behaviour. This is consistent with our UKGC licence conditions and the UKGC’s guidance on advertising and marketing.
If you decline marketing cookies, you may still see advertising, but it will be less tailored to your interests.
Third-Party Cookies
Some cookies placed on seven-ukcasino.com are set by third parties. These organisations may collect data about your online activities across different websites over time. Seven Casino does not control how these third-party cookies work, and you should refer to the relevant third parties’ own privacy and cookie policies for further information.
Third-party services that may place cookies when you visit our site include:
- Google Analytics – for website performance measurement and visitor behaviour analysis
- Payment processors – including Visa, Mastercard, Apple Pay, Google Pay, and cryptocurrency payment providers (Bitcoin, Ethereum, and Tether USDT), which may set cookies to support secure transaction processing
- Responsible gambling tools – third-party integrations that support self-exclusion registers and other harm-minimisation features
- Social media platforms – if you interact with social media features on our site (such as share buttons or embedded feeds linked to our Facebook, Instagram, X, YouTube, and LinkedIn pages), those platforms may set their own cookies
Cookie Retention Periods
The length of time a cookie remains on your device varies depending on its type and purpose.
Session cookies are temporary and are erased from your device each time you close your browser. These are typically used for authentication, security, and in-session preferences.
Persistent cookies remain on your device for a defined period after your visit ends. The retention period for persistent cookies set by Seven Casino typically ranges from 30 days to 24 months, depending on their function. For example, cookies that store your consent preferences are designed to last 12 months so that you are not asked again on every subsequent visit. Analytics cookies may be retained for up to 24 months in line with standard measurement cycles.
Where third-party cookies are set, their retention periods are governed by the third parties themselves. We recommend reviewing those providers’ policies for specific details.
How to Manage Your Cookie Preferences
Using Our Cookie Consent Tool
When you first visit seven-ukcasino.com, you will see a cookie consent banner. You can use this to accept all cookies, reject non-essential cookies, or customise your preferences by category. Your choices will be saved and applied to your subsequent visits.
You can return to the cookie settings at any time by clicking the “Cookie Settings” link available in the footer of our website. There you can update your preferences or withdraw consent that you have previously given.
Browser Controls
Most browsers allow you to view, manage, delete, and block cookies directly through the browser settings. The steps for doing this vary between browsers. You can typically find cookie controls under:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy and Security > Cookies and Site Data
- Safari: Preferences > Privacy
- Microsoft Edge: Settings > Cookies and site permissions
Please be aware that blocking all cookies may affect the functionality of seven-ukcasino.com, including your ability to log in, access your account, or use responsible gambling features.
Opting Out of Third-Party Tracking
If you wish to opt out of interest-based advertising from third-party networks, you can use industry opt-out tools such as the Your Online Choices platform (youronlinechoices.com) or the Network Advertising Initiative’s opt-out page. Please note that opting out does not mean you will no longer see adverts; it means those adverts will be less relevant to your interests.
For Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Children and Gambling Restrictions
Seven Casino is strictly a 18+ service. We do not knowingly collect data from or about individuals under the age of 18. Our cookie consent mechanism is not designed for use by minors, and anyone under the legal gambling age should not be using seven-ukcasino.com.
If you believe that a minor has provided us with personal data or has been using our site, please contact us immediately at [email protected].
Responsible Gambling and Cookie Use
As a UKGC-licensed operator, Seven Casino maintains a number of responsible gambling features that depend on technical cookies and session data. These include self-exclusion checks, reality check notifications, cooling-off period enforcement, and deposit limit controls.
Disabling strictly necessary cookies may impair these protections. We strongly recommend that users keep session and security cookies enabled to ensure that responsible gambling safeguards function correctly.
If you are concerned about your gambling habits, please visit the Responsible Gambling section of our website or contact support at [email protected]. You can also seek independent help from organisations such as BeGambleAware and Gambling Therapy, both of which are signposted on our site.
Changes to This Cookie Policy
We may revise this Cookie Policy from time to time to reflect changes in the law, changes to the cookies we use, or changes in the way we operate our services. Any revised version will be published on this page. We encourage you to check back periodically to stay informed about how we use cookies.
Where changes are material, we may notify you through a notice on our website or by other appropriate means.
Contact Us
If you have any questions, concerns, or complaints about how we use cookies or handle your data, please get in touch with us:
Email: [email protected] Telephone: +44 20 3765 2841 Post: Seven Casino, 21 Soho Square, Soho, London W1D 3QP, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters, if you are not satisfied with how we have handled your request. The ICO can be contacted at ico.org.uk or on 0303 123 1113.